Project Challenges
Woodburn Pediatric Clinic is dedicated to providing excellent quality healthcare for our culturally diverse population of patients and families by cultivating an environment that empowers and advocates for all of their clients and their families and promotes wellness and healing.
Location
Woodburn, OR
Deliverables
- Art Direction
- Brand Development
- Website Redesign
- Website Rebuild
- Custom CMS
An Updated & Intuitive CMS
While planning a content strategy to help direct my redesign of this website, I also helped update and tweak content hierarchies and user flows to help update the website’s user experience to reflect current standards and best practices.
During this process, I also helped update their WordPress CMS which was outdated, cluttered, and not easy to navigate. It also consisted of creating a more deliberate and organized interface design system. This would allow for aesthetic continuity, flexibility, and an overall modular design system.
Branding That’s Fun
While working with Adpearance Digital Marketing Agency, I was tasked with redesigning and building a website for a local pediatric clinic. They were ready for an overall modern and FUN design aesthetic that was inviting and inclusive to their diverse local community.
This resulted in an eye-catching website characterized by an optimistic color palette, fun font-pairings, and hand-drawn illustrative design elements sprinkled throughout the website.
Creating A Community Resource
While strategizing in the planning phase of this project, the client expressed that they not only wanted us to design and develop a standard brochure website, but also to help them cultivate a community resource that their clients and other local community members could turn to for news and information about the community as well as about pediatric medicine, and their clinic as a whole.
