Project Challenges
With 28 locations in eight states, Briggs Equipment US sells, rents, provides service and parts, and manages fleets for materials handling and other industrial equipment. Briggs US is one of the country’s largest Yale and Hyster dealers. The company’s customers include automotive, beverage, manufacturing, oil and gas, ports, steel, glass, technology, and warehousing industries.
Location
Lubbock, TX
Deliverables
- Art Direction
- Website Redesign
- Website Rebuild
- UI/UX Design
- Custom CMS
- SEO Tools & Metric
Establishing Modular Design Patterns
The Briggs stakeholders were adamant that we create a modular design system that allowed content flexibility while maintaining design and brand continuity. Our solution was to create modular website sections that could be easily added or removed from pages or posts based on content requirements.
Innovation Through Branding
This client requested direction to update and enhance their present brand “look and feel.” This was done by pushing the envelope on what was considered safe and standard design branding for the capital equipment industry. The finished brand helped the website “pop” beyond its previous conventional industrial appearance.
A Hand’s On CMS Platform
The Briggs team was already well-versed in maintaining and managing their website content. Because of this, we had to build in custom backend features and functionality into their new WordPress CMS. This would allow their web and marketing team members to easily add and update pages, posts, or content without disrupting the overall design and aesthetic or development of their new website.
