Project Challenges
MARKS is a full-service, design-build metalworks firm specializing in all beverage tank production aspects, from tanks to components.
This project aimed to create a user-friendly, innovative, and responsive website with a clean and simple design that effectively communicates their brand story as well as their expertise and industry-leading skills in metalwork.
Location
Bend, OR
Deliverables
- Art Direction
- Brand Development
- Web Design
- UI/UX Design
- eCommerce Integration
- SEO Tools & Metrics
Creating a Game Plan
Analyzing the users who frequently visited both sites led to the development of a comprehensive design plan. This plan established a site hierarchy that enhanced the website’s intuitive navigation and flexibility while seamlessly integrating information from both websites to strengthen the brand’s story.
The plan also focused on creating a more deliberate and organized interface design system, allowing for aesthetic continuity, flexibility, and an overall modular design approach.
Building A Brand Story
MARKS content and messaging had been spread across three different sites, but none met their needs. The company branding was fractured and none of the sites generated leads or useful data. The disparate content needed to be combined into one cohesive site, to improve SEO and tell the MARKS story through a strong cohesive brand.
Feature Rich With Powerful Functionality
MARKS’ content was spread across three sites, resulting in a fractured brand and poor lead generation. Consolidating into one cohesive website helped strengthen their branding, enhance the user’s experience, boost SEO performance, increase leads, and provide insights.
