Project Challenges
Outside Van brings people closer to nature through purpose-built vehicles that enable a life of adventure. Since 2007, they’ve created custom van conversions tailored for surfing, snowboarding, hiking, and more. With a commitment to quality and customer service, Outside Van produces over 100 conversions annually, helping folks live a life of freedom, joy, and connection.
Location
Portland, OR
Deliverables
- Art Direction
- Multi-step Form
- UI/UX Design
- Lead Generation Tool
Creating An Experience
Outside Van’s web application is an engaging tool that allows users to virtually build their custom van, selecting size, interior, and exterior features. This solution finder captures leads, helping the marketing and sales team focus on serious potential customers.
An On-Brand Solution Finder
A complex solution finder was developed for new customers to determine what features and necessities they required before buying a van. This allowed a simple direct mechanism to cover all features and options provided by the Outside Van company starting a dialog with the customer. The Solution Finder style was developed to fit with the company’s pre-existing brand identity and web presence.
Creating A Lead Generation Pipeline
An automated email campaign was set up and integrated with the solution finder to help convert visitors into leads by encouraging them to sign up to receive an email with a printable PDF of the van specifications they had just previously filled out in the multi-step form.
